The Influence of Product Innovation on Competitive Advantage: Evidence from PT Rotte Ragam Rasa, Indonesia

Abyadh Farras(1), Lailan Tawila Berampu(2), Anggia Paramitha(3),


(1) Universitas Negeri Riau
(2) Universitas Negeri Riau
(3) Universitas Negeri Riau
DOI: https://doi.org/10.34007/ebmsj.v6i2.1273

Keywords


Product Innovation; Competitive Advantage; Product Variety; Innovation Process; Bakery Industry.

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Product Innovation; Competitive Advantage; Product Variety; Innovation Process; Bakery Industry




DOI: https://doi.org/10.34007/ebmsj.v6i2.1273

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