Comparison of Product Quality, Location, and Promotion of Kopi Kenangan and Leton Coffee Among Millennials and Generation Z in Pekanbaru City

Elora Putri Diolanda(1), Lailan Tawila Berampu(2), Sri Wahyuni Wildah(3), Henni Noviasari(4),


(1) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(2) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(3) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(4) 
DOI: https://doi.org/10.34007/ebmsj.v6i1.1123

Keywords


Product Quality, Location, Promotion, Kopi Kenangan, Leton Coffee, Millennials, Generation Z

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References


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DOI: https://doi.org/10.34007/ebmsj.v6i1.1123

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