Comparison of Product Quality, Promotion Strategy, Physical Evidence of Holland Bakery and Vanhollano Bakery in Millennial and Generation Z in The City Of Pekanbaru

Cristine Laurencia(1), Lailan Tawila Berampu(2), Sri Wahyuni Wildah(3), Henni Noviasari(4),


(1) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(2) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(3) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(4) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
DOI: https://doi.org/10.34007/ebmsj.v6i1.1122

Keywords


Product Quality, Promotion Strategy, Physical Evidence, Millennial Generation, Generation Z.

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References


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DOI: https://doi.org/10.34007/ebmsj.v6i1.1122

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