Comparison of Service Quality, Price, and Physical Evidence of RG Fried Chicken and Richeese Factory on Millennial Generation and Gen Z in Pekanbaru City

Rahma Elviani(1), Lailan Tawila Berampu(2), Sri Wahyuni Wildah(3), Henni Noviasari(4),


(1) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(2) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(3) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
(4) Fakultas Ekonomi dan Bisnis Universitas Riau, Indonesia
DOI: https://doi.org/10.34007/ebmsj.v6i1.1121

Keywords


Service Quality, Price, Physical Proof

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References


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Central Statistics Agency (2023). The Majority of Pekanbaru City Residents in 2023 Enter Productive Age. Katadata Insight Center; Central Statistics Agency. http://databoks.katadata.co.id/demografi/statistik/c5ef6a888e6b99f/mayoritas-penduduk-kota-pekanbaru-pada-2023-adalah-usia-produktif

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DOI: https://doi.org/10.34007/ebmsj.v6i1.1121

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